Total Sports Asia (TSA), Asia¡¯s leading integrated sports marketing agency, has secured an agreement with the China Badminton Association (CBA) to distribute media rights for the Badminton Asia Championships in 2011 and 2012 which will take place in China. The deal means that these two marquee badminton events in Asia will be distributed by TSA worldwide (excluding the territory of mainland China). TSA¡¯s founder and Group Chief Executive Officer said: ¡°We are pleased to be working with the Chinese Badminton Association to distribute the rights to this prestigious event¡±. ¡°Over the years, TSA has succeeded in building exposure and prestige for the sport through our close cooperation with the Badminton World Federation and its member Federations across the world and this new arrangement makes perfect sense in complementing our efforts to take badminton to the next level¡±, Luer added. The Badminton Asia Championship is held annually to crown the best badminton players in Asia. The tournament began in 1962 and has been held every year since 1991. Total Sports Asia (TSA) is Asia¡¯s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting. TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification.

= SEA Games: 100m record broken, Thailand top VIENTIANE ? Indonesia's Suryo Agung Wibowo broke his own Southeast Asian Games 100 meters record on the first day of track and field Sunday as Thailand pulled clear at the top of the medals table. Wibowo ran 10.17 seconds, also knocking 0.03 seconds off the Indonesian national record of 10.20, yelling "December 13 is mine," as he celebrated his win in the new 20,000-seat stadium in Laos capital Vientiane. The Indonesian runner had set the previous SEA Games record of 10.25 seconds in Thailand in 2007. Thailand took three athletics golds, in the men's 400m hurdles, triple jump and shot put to take their overall tally at the games to 29, four clear of nearest challengers Vietnam. Narongdech Janjai won the men's 400m hurdles in 52.49, Theerayut Philakong took triple jump gold with a jump of 16.51 metres and Chatchawal Polyiam won the shot put with a throw of 17.59 meters. For the Philippines, Arniel Ferrera took gold in the hammer with a throw of 61.62 meters and Rosie Villarito threw 49.69 meters to win the women's javelin. In other events, Vietnam's Vu Thi Huong took the women's 100m in 11.34 seconds, Malaysia's Noraseela Khalid won the 400m hurdles in 56.99 seconds and Myanmar's Aung Khaing cruised clear of the field to win the men's 5,000 meters in 14 mins 43.12 seconds. Athletes from 11 nations are competing at the 10-day biennial SEA Games in sports ranging from athletics and swimming to sepak takraw and wushu. Participants are Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Thailand, Vietnam and Singapore. The Games close on December 18 (AFP) East Asian Games concludes The athletic competitions of the 5th East Asian Games concluded at Tseung Kwan O Sports Ground, Hong Kong today (13). The morning session saw an interesting dual between Japan¡¯s Tomoya Onishi and Pak Song Chol (PRK) in the men¡¯s Half Marathon. Onishi (22), this year¡¯s World University Games runner-up edged the North Korean, the two runners clocking an identical 1:06:05. In the women¡¯s race, 2007 World University Games champion Kim Kum Ok won North Korea¡¯s only gold of the Games beating Yuri Kano of Japan. The Japanese was the seventh place finisher in the Marathon at the Berlin World Championships, a race in which today¡¯s winner finished twentieth. Japan¡¯s Hiroaki Doi successfully defended his title in the Hammer Throw, beating Ma Liang of China whorecently took the Asian Championships bronze medal in Guangzhou, one place ahead of Doi. Today Doi retained his Games¡¯ crown, 71.25 to 70.74m. In the men¡¯s Triple Jump, 2005 silver medallist Yohei Kajikawa took the title this time. The women¡¯s 5000m was won with a last straight sprint by Yuriko Kobayashi, a former World youth and junior championships medallist over 1500m, while in the men's 3000m Steeplechase, it was China¡¯s National Games victor Sun Wenli who was the victor. Asian champions Zheng Xingjuan (High Jump) and Liu Chunhua (Javelin Throw) took their respective events. Xingjuan, the World Junior High Jump silver medallist three years ago, who set her personal best of 1.95m while winning the National Games at Jinan this October and scaled 1.93 at Guangzhou in the Asian meet, found a 1.88m clearance enough today. In the Javelin Throw, a sixth round throw of 60.05m, the second best release of her career best, allowed Chunhua to grab victory from compatriot Zhang Li. Li, the 2005 World Youth champion who has a personal best of 62.09m, was also second to Chunhua at the National Games when her vanquisher registered her PB of 60.65m. China topped the medal table with 26 gold, 16 silver and 6 bronze medals, ahead of Japan (16-21-5) and Korea (2-5-3). (Ram. Murali Krishnan) 23 Mar 2010 Shanwei, China: The signs of Shanwei¡¯s commitment to the success of the 2010 Asian Games are clear to see ? long before visitors arrive at the Guangdong Ocean Sports Training Centre. On the 300-kilometre drive from Guangzhou city, the distinctive signs for the Shanwei Asian Games sailing venue cannot fail to attract the attention of the people who matter. Closer to the venue, where the water buffalo work alongside the farmers in the tropical countryside of southern China, the Asian Games mascots and colourful bunting guide the travellers to their final destination. It is all part of Shanwei¡¯s very visible effort to promote itself both inside and outside of China through the multi-cultural sports festival of the Asian Games. ¡°Shanwei is a slow-developing city so it is very important to have the Asian Games in order to promote its natural environment and to attract investment for the future,¡± says Zheng Yanxiong, Mayor of the People¡¯s Government of Shanwei. ¡°We have done a lot of work, especially in technology and basic construction, and have put a lot of effort into renovating city buildings, roads and the venue environment. We want to make sure there will be a clean and clear environment for the Asian Games.¡± The Mayor put the cost at 1.5 billion RMB, and said they could not hope to retrieve this vast amount in advertising, ticket sales or other associated Games revenue streams. ¡°The return will come from the exposure Shanwei receives in the media and in the general promotion of the area. We can see this already by hosting the 14th Asian Sailing Championship.¡± Other promotional events in the build-up to the Asian Games in November will include two beach concerts to attract people to the coast from the surrounding areas.

Far Eastern Championship Games Main article: Far Eastern Championship Games The Asian Games owes its origins to small Asian multi-sport competitions. The Far Eastern Championship Games were created to show unity and cooperation among three nations: Empire of Japan, the Philippine Islands and the Republic of China. The first games were held in Manila in 1913. Other Asian nations participated after it was organized. It was discontinued in 1938 after Japan invaded China. Formation of the Asian Games After World War II, a number of Asian countries became independent. Many of the new independent Asian countries wanted to use a new type of competition where Asian dominance should not be shown by violence and should be strengthened by mutual understanding. In August 1948, during the 14th Olympic Games in London, Indian IOC representative Guru Dutt Sondhi proposed to sports leaders of the Asian teams the idea of having discussions about holding the Asian Games. They agreed to form the Asian Athletic Federation. A preparatory committee was set up to draft the charter for the Asian amateur athletic federation. In February, 1949, the Asian athletic federation was formally formed and used the name Asian Games Federation. It was decided to hold the first Asian Games in 1951 in New Delhi, the capital of India in which Maharajadhiraj Yadavindra Singh, Maharaja of Patiala played an important role. They added that the Asian Games would be regularly held once every four years. Reorganization of the Federation In 1962, the Federation had a disagreement over the inclusion of Republic of China and Israel. Asian Games host Indonesia opposed the participation of Republic of China (due to the existence of People's Republic of China) and Israel. In 1970, South Korea dropped its plan to host the games due to security threats from North Korea, forcing previous host Thailand to administer the games in Bangkok using the funds of South Korea. In 1973, the Federation had another disagreement after U.S. and other countries formally recognized the People's Republic of China and Arab nations' opposition to Israel. In 1977, Pakistan dropped its plan to host the games due to conflicts with Bangladesh and India. Thailand offered to help and the games were held in Bangkok. Host countries of the games through 2014. Red spot denotes the city of the Games.The Asian NOCs decided to revise the constitution of the Asian Games Federation. A new association, named Olympic Council of Asia, was created in November 1981. India was already scheduled to host the 1982 Games and OCA decided not to drop the old AGF timetable. OCA formally supervised the games starting from the 1986 Asian Games in South Korea. In the succeeding games, Taiwan (Republic of China) was readmitted but OCA decided to follow the standards of the IOC for Taiwan to use the name Chinese Taipei. The OCA also agreed to permanently exclude Israel as its member and requested that the country join European competitions. [edit] Expansion In the 1994 Asian Games, despite opposition from other nations, OCA admitted the former Soviet republics of Kazakhstan, Kyrgystan, Uzbekistan, Turkmenistan, and Tajikistan. In 2006 Australia was refused entry by OCA President Sheikh Ahmad Al-Fahd Al-Sabah, suggesting that Australia's move from Oceania to Asia would be unfair to the smaller Oceania states. New Cycle In 2009 OCA changed the year from the Asian Games to one year ahead of the Olympic Games. After Incheon Asian Games in 2014, the next games will be in 2019.